Fractional Head of Marketing
About Titan Cloud
Titan Cloud offers the leading enterprise software platform designed to deliver unparalleled connectivity, visibility, and control over fuel assets. Their robust platform ensures compliance, maintenance, and fuel optimization, representing the pinnacle of innovation and industry leadership in fuel management.
The Challenge
Titan Cloud was on the brink of a significant transition, lacking a marketing leader to spearhead their demand generation initiatives. The company required a seasoned interim VP of Marketing to ignite their content, events, and targeted advertising campaigns within an ABM lite strategy framework.
The Solution
My tenure with Titan Cloud was characterized by a year-long, full-time commitment to integrating with their team and aligning closely with the sales leader. During this period of private equity recapitalization, my focus was on key areas such as:
Tailored Approach
To meet Titan Cloud's distinct needs, I fully immersed myself within their organization, working closely with teams across the board. My work schedule was synced with their Nashville office's East Coast hours, ensuring seamless collaboration and real-time engagement.
Results
The collaboration led to a historic achievement, with Titan Cloud hitting the highest Annual Recurring Revenue (ARR) in the company's history. This milestone not only demonstrated the efficacy of our joint efforts but also set a new benchmark for the company's performance.
Broader Implications for B2B Organizations
The strategies employed and the successes realized with Titan Cloud have broad applicability across the B2B SaaS landscape. Particularly, the event strategy and insights gained from collaborating with an outsourced BDR agency offer a valuable blueprint for other companies looking to enhance their SaaS marketing efforts.
